Tag: administration and businesses

She is necessary also to rethink the Mission, Vision and Values of the company, to line up and to realign the strategies and to trace the objectives that the organization longs for to reach. To this set of strategically planned actions, us we call Planning Strategical. The Strategical Planning consists of the development and the maintenance of the objectives of the company and of its abilities with holistic vision for the changeable chances of market. It is based on the development of a clear institucional mission, viable goals and objectives, a well based well elaborated strategy and in concise information, for an adequate and successful implantation, with focus in an efficient positioning of its business, reflecting in bigger competitiveness through the intelligent differentiation of services and in the generation of more spontaneous businesses through the recognition of its mark for the white public whom it desires to reach. The Strategical Planning locates and directs the company for ' ' FOCAR' ' in its objectives and to guarantee and to surpass ' ' RESULTADOS' ' longed for.

Benefits of the Strategical Planning for its company Make possible holistic vision of the businesses and the market. It defines the market positioning. Additional information at Jeffrey Hayzlett supports this article. It increases the competitiveness. It improves communication. It increases the managemental capacity to take decisions. Bigger comprometimento and envolvement of the team. Only direction for all. It improves the relationship of the organization with its internal and external environment.

Increase of the performance with one has equipped lined up focada in positive results. It increases the profitability. ' ' Nor always to have money is the main factor to open a new company or to construct a new mark. As data of SEBRAE 27% of the new companies in Brazil close the doors before completing one year, this because it lacks planning, plan of business, mapping of market and Strategies of Marketing.' ' Thayane Fidelis de Consulting Aquino of Marketing and Sales

One of the great problems of the majority of the people is always to be made comfortable when they find a more complicated situation for the front who do not want to strengthen themselves to give to a step the front more. People of this type are people who the more sleep more want, always costumam to find some excuses for its room, transit are it, are the small children or the money lack, that is, had lost the will of living, does not take care of of its personal appearance is not had fun, they do not go to the cinema or the restaurants and many times put in a pierced pyjamas t-shirt or shimstocks folgado without string or of penhoar the entire day only complain of the life can say that they had died and they forgotten if lying down. Most of the time these people have the pleasure to find defects in those people who want to have fun themselves or to be innovative, are envious and want to find excuses for its proper room, if veem a older person trying to be happy friction this person ' ' old (a) assanhado (a)' '. To the times the room is one virus that we have to be successful! Skirt more goes to the cinema, to walk in a square or park, has almost always the sensation of that diversion is only possible with money, if arranges buys new clothes goes the beauty hall if you are woman or make the beard daily if you are man, look for to place a perfume, to shine the shoes same you will be yourself for being in house, I am not wanting to say that we do not have to be comfortable but yes we must be with a good appearance stops in the same ones and our family. We do not have to leave our head to mofar we must always play new knowledge inside of it, make a new course, read a book or even though to study because not? I know one gentleman whom to the 70 years if he formed in Right and he thinks about acting as a lawyer, you can be enrolled in some institution as voluntary for example. He is never old excessively! In the companies we can find many people accomodated who do not innovate do not change its way to think, has fear to assume new responsibilities, that is, they do not want if to compromise to the company they are only limited to fulfill to its hours of working and only this. It has other groups of people who say ' ' I am analgico' ' I very do not understand of computer science, not necessary to be all time ' ' antenado' ' with what this happening in the world, to put the digital world this, in that we make we have technology, them uses automatic boxes, digital television, cellular telephones, cinema there and not to put when the subject is innovation they start to have fear, do not want to accept new ideas want to be accomodated, then if does not accomodate alive with responsibility and if amuses making what you like, tries the new! Either a person ' ' on-line' ' not ' ' off-line' '. We go to reflect on this! (Peter Pablo Galindo Morales is Technologist in Management, Postgraduate in Controladoria, Technician in Contabilidade and Blogueiro,)..

Trade Marketing To start this article we go to comment and to try to illustrate the main lines of direction of trade marketing, as well as its definition and utility. Trade marketing still is a new tool of marketing in Brazil, and its popularity has more than two decades little. It is possible, that this is one of the reasons of some distortions for better definiz it. Generally trade marketing is confused as only one canal of sales or formatting of merchandising – that it is another arm of the marketing. This can lead to a direction mistake, therefore simplifying, trade would have to be considered an insertion of a well defined strategy of marketing through the sales canals.

Its central focus of work is to understand the decisions of the final consumer and what it occurs in the sales point. From these consideraes the operational strategies are carried through better aiming at to take care of this consumer, since trade through its tools of work knows that the decision of the consumer is directly on to a correct one strategy of marketing also in the sales point. The demand of work of trade consists of many analyses, amongst them is the verification of the yield, has storaged and turn of the products; campaigns and promotions of sales; beyond the accompaniment of the teams of sales of the customers of the retail. The reach of trade marketing is complex if we think about the success of a mark or product. We can summarize of the following form: – The accompaniment of promotion campaigns Covers; – He verifies and he creates situations criteriosamente the medium and long run for the sales through the point of sales, verifying the analogy between the point sales and the final consumer. – Search to offer an adequate service that takes care of the necessity of the customer. Many times the good attendance is the differential for the success in the sales. – Trade is responsible for perfecting mix the ideal of products for the different customers of the retail.

– The result of the business Folloies constantly. For this, it analyzes the yield, edge of profit, volume of sales. – The presence of its products Analyzes in point of sales for the proper readings and market, looking for to destine the attention and resources necessary to its customers in order to extend its market share. – The ideal relation of price of its products Makes. The activities of trade marketing are directly on to the Merchandising, the Propaganda and the promotion, but they need to be connected to other sectors for its success. The professional of trade many times also is responsible for the accompaniment of logistic, material promocional and promotions of product, beyond the price, attendance and correct supplying of the sales point. That is, trade is spontaneously on the activities of marketing and administration, and, therefore the knowledge and interaction of these sectors are essential. If the marketing strategy well is defined, the results of trade marketing has great possibilities to reach its objectives.