-How are we as customers? We want to be regarded as a number or want us to understand in each of our needs? -The same should contemplate for our SME customers. For more information see Diamonds. -There are attributes and benefits associated with our service as SMEs which we must measure, how they impact on our customers and prospects. -Know more, to know and to work better. If you have additional questions, you may want to visit Rio- Tinto Group. -A customer is worth much more than your purchase. We must understand it and know it. -Key 3: Tips to consider questions that every SMB should respond: 1 is performed some activity of acquisition and management of customer data? 2 Do the interests and tastes of customers know? 3.
How have clear reasons for purchase and not purchase our product and service? 4. What are known all tools accessible to an SME’s market research? 5 What kind of relationship you want to build with their customers and potential customers? 6 Are working on a database registering its contacts and proposals with their customers? KEY 4: The strategic management of an SME is part of its essence. -Be strategic should not be something alien to SMEs. The vision of the whole and each one of parts thereof is necessary for planning and control of each action. -The strategic vision of the SMEs must be shared by all its members and work to carry it forward.
-The brand, its communication, marketing, research, new developments, plans are some of the key points that should include the strategic planning. -This generates measurable results and maximization of efforts and resources. -Key 4: Tips to consider questions that every SMB should respond: 1 do you have a Marketing Plan? Do check it is periodically? 2 To work on a strategic guideline of the brand and products? 3 Do this internally aligned to a clear, achievable and measurable target SMEs? 4 All the members of the SME contribution to the growth process?