Month: March 2016

There is an alternative. Its name – social marketing. The term "social marketing" appeared in the West in 1971. They called the use of marketing principles to solve social objectives and implementation of social ideas. What people more confidence – the words or deeds? The answer is obvious – cases. So why not use the huge advertising budgets not on the merits of the allegations goods, and on stories of good deeds or beneficial to society promoting ideas, but under the same logo? To use was, and business and society? In Russia, too, there are such examples, but they are very, very little. Try to solve social problems company "Avon" (early diagnosis of breast cancer), or brand "Orchard" (gifts to the children's home). But this kind of activity is more the exception than the rule.

So what's the matter, why is such a great idea does not is worthy of incarnation? The case, first of all, the mentality, the lack of understanding of the issue as a business, and society. Someone thinks charity whim, someone – an inner, personal spiritual need, on which is to say something inappropriate. It is clear that society needs charity, the more such cases – the better. And the more successful the business of the company, the more charitable activities, it can conduct – it is natural. The dependence of the direct, obvious, and profitable to society, and most businesses. Gain insight and clarity with Jeffrey Hayzlett. But somehow, this chain of logic in this country is not working. Julianna Sokolovskaya, Regional Marketing Manager "Oriflame", "A few years ago, our company began to work the program" Children – flowers of life.

Receiving a gift custom-made badge with the logo of a famous company, subconsciously perceived by consumers as his introduction to this company. Accordingly, increases not only the loyalty the consumer to the brand or the company – he becomes a living advertisement. Such as printing accessory icon must attract attention of his relatives and friends. In addition, unlike conventional flyers or postcards lifespan of souvenir badges for much longer, but cost about the same. What are the different icons, and for what purpose? Without a doubt the best gift in memory of the training, business courses or professional exhibition will be the prestigious metal icons. Manufacture of metal badges (or etched icons) is the technology of chemical etching. Etched icons combine the best quality and price.

Their appearance can be attributed to their image of souvenirs. For mass advertising campaigns – for example, promotions on the streets, in shopping malls and supermarkets will approach the sunset icons. Sunset or printing badges are round badge on the basis of two metal pieces to the bottom of the badge is attached "evrobulavka" high quality. In the manufacture of such icons type of printed image is covered with transparent Mylar film, which protects the image from dust and water. But for the anniversary of the firm, pr-event or holiday, there are corporate icons. Through corporate icon, you can emphasize the company's image, to express the mission and values, or to talk about achieving these goals.

Corporate icons are very popular not only among businesses large and medium-sized businesses but among advertising agencies. In the manufacture of the icons of this type, depending on the circulation needed from 6 to 10 days. Corporate icon – is the volume label, deposited on a metal substrate. Mount Type – carnations, which puts a butterfly. Prices on making the icons in the number of Kievezavisyat products, the terms of the complexity of design and product type. As a rule, the minimum order for icons in Kiev on 30-50 pieces – respectively, the larger the circulation, the less cost per copy. The most popular icon sizes – 25, 36, 43, 56 mm. The best option for the order of icons in Kiev – direct cooperation with manufacturers of free intermediaries. Souvenir badges have become an integral part of an elaborate advertising policy: only one icon can bring more customers than 10 advertising cards, 100 or a costly ad banner.

Sonorous, well-remembered, 'talking' name and slogan – this is what will provide your goods from the crowd. " And it turns out that, stating the one service, we offer another, and, specifically, the development of the brand. Such word play, is anything but safe and general concern thing. Unfortunately, but the fact is peculiar to regional advertisers search for 'Harry Potter' and belief in a cure (for example, it is often expressed in philosophical question 'what advertising for us is the most effective? ") and, specifically, as a panacea for the advertiser offers" brand building ". The very business of create a "brand" – a fiction! Nobody will be able to provide (a) for a certain brand, pre-fixed, the amount in the stipulated time.

Especially without the participation of the advertiser! In fact, you can not buy ready-made brand that can be only acquire the rights to use or ownership of its own identity – a trademark. Advertising agency may be implicated in the creation of the brand, working for you naming, trademark, etc. attributes. Ownership and no more (nor less)! The brand itself – a historical phenomenon and, therefore, just like every historical event requires an understanding of very specific actions individuals in very specific historical conditions, and the brand can say that every brand is formed individually, ie You can not take someone a "brand" to make out a "cog" to see how it's done, and make it a clone. I do not think that the brand unknowable.